Digital Marketing Q&A – Hump Day Hangouts – Episode 274

Unknown Speaker 0:01
Hello everybody and welcome to Hump Day hangouts today is the fifth of February 2020. I’m still
working on saying 2020 so that’s why I got off well, no no but you guys but I keep finding
myself right in the last year but I guess that’s just the way it goes. So anyways on
to more interesting subjects like answering your questions and seeing what we can help
everyone out with but before we get into that, want to say hello to the guys got some short
announcements and then we will jump into it. So starting on my left here, Bradley, how
you doing today? Fantastic, man. I’ve been recording videos all day for the two x your
agency stuff. Unknown Speaker 0:38
Man, I can’t believe we’re selling it for what we’re selling it for. That’s all I gotta
say. A lot of content man. You’re gonna say that but I’m going to say go to two x your I can just increase the prices. were only three weeks into a 12 week course
man and it’s it’s just a massive amount of value. So anyways, I hope you guys take advantage
of our stupidity. Unknown Speaker 1:01
Well, what Bradley meant to say was we help digital agency owners get more clients, grow
the revenue and scale their teams. All right. So you know, two big things that we find important
and I know Bradley’s joking around. But you know, we want to work less and earn more and
not that we want to do nothing, but we want to spend our time doing the things we want
to do. All right. And that’s what this is all about. So we’ve heard that commonly, from
a lot of you guys who are listening, and then people, other people out there, we’ve talked
to you, you know, those are the three main things that we can help you do, so that you
can work less and earn more and spend time doing what you want to do. Yeah. Unknown Speaker 1:35
Chris, how you doing, man? Unknown Speaker 1:38
Yeah, like I’m suffering like the temperature struggle here like Unknown Speaker 1:43
about 10 days ago, it wasn’t the mountains minus 17 degrees Celsius. So until for the
whole weekend, and until Monday, we had about 19 degrees plus and then Unknown Speaker 2:00
Tuesday a big storm came. And last night we got about half a meter snow dumped out and
it’s fucking cold again. So Unknown Speaker 2:10
I’m surprised that I’m healthy and like, not like having any cold or something like that.
But yeah, I don’t know like other than that. Life is good. All right. Well, speaking of
cold turn on how you doing? I’m doing awesome, dude. I’m doing awesome. I’m feeling like
shit, but here’s the deal. Okay. Okay, so do two quick things. Stop laughing. It sounds
funny. All right. So quick, two quick things. Number one is that thank you guys for the
amazing support for the launch of two x. Your agency was awesome. So thank you, guys. Thank
you. Thank you. Thank you. We’re pouring a lot of value in that Semantic Mastery style
we’re trying to over deliver to x your agency. com. That is number one. Number two, is that
last week, I went to funnel hacking live and I had the honor and the privilege and the
pleasure of getting on behalf of the whole Semantic Mastery team the two comma club Unknown Speaker 3:00
That we made that we made possible. Thanks to all of
you guys. So I’m feeling like crap, but I’m super proud of the team that we have here.
And I’m super proud for you know, and I just I don’t have words to thank you guys, everyone
that’s watching the YouTube channel, subscribing, commenting, sharing, you know, buying our
product supporting the brand. It’s been quite a ride. And you know, last year, we were sitting
with Adam in Nashville, Tennessee, and I was like, dude, I think it would be pretty awesome
if we hop on stage together to come a co or and then lo and behold, we got it. So anyways,
I just wanted to say that I’m super proud of that. super proud of the team. And thank
you guys. Thank you. Thank you. Awesome. Yeah, I was too cool for school to go up there with
her non I was hanging out in Puerto Rico for a little while. So I had to miss that. But
now I’m really glad I didn’t go because apparently I would have gotten sick as hell. Yeah. Yeah.
So I went in, I took a bullet for the team, but also, we might have I also got to network
with some awesome people, some awesome entrepreneurs, so we might be having them on Unknown Speaker 4:00
On subject within some sequence, hangouts moving forward, so that’s gonna be a blast
to some awesome good stuff. All right, and Marco, how you doing today? Oh, dude, I’m
stuck here under almost 20 inches of sun Unknown Speaker 4:15
it’s all brick. Unknown Speaker 4:17
Look outside in and not a cloud in the sky 82 degrees. It’ll be around 60 at night. It’s
terrible. I tell you don’t anybody come here. For any of this, you don’t want it. You don’t
want paradise, trust me. But what I’m going to do those I’m going to go on record like
like to the new house that I just moved into over there’s a green area. And I got two volcanoes
in the background to just big mountains. So I’m going to go and do a quick livestream
so you guys can see where it is that Marcos Unknown Speaker 4:50
because it doesn’t get any better than this man. 80 degrees in the during a day 6065 at
night. And that’s life guys and what we’re trying to do Unknown Speaker 5:00
You live is that your put whatever you’re hopeful it doesn’t have to be this. You could
it could be that you want to go to Antarctica and set up camp there me you’re more than
welcome. That’s your powerful, we’re with you. And we will help you get there. That’s
that’s our whole point right behind all this, the two X ray agency and all of the products
and services that we provided so that people can get to the point where they can say, I’m
going to do what I want to do rather than what I have to do, to see how the hell I’m
gonna make it to the end of the month, I’m going to pay my bills. We don’t want your
living that life we want you living a life where you work less, make more money, and
then you could do whatever the fuck you want with your money. And I’ll leave it at that.
Fair enough. Well, I don’t have too much to add on to that except to say let’s see, nice
and sunny. It’s nice to be back home. I enjoy traveling a lot but I don’t know about you
guys. I enjoy getting back in the routine as well. Having the flow you know kind of
getting out starting my Unknown Speaker 6:00
De having that after a week or two on the road and start getting kind of tired and like
Okay, I’m ready to get back to it now I see Bradley shaking his head you feel the same
right? Oh my god dude, there’s so much freedom in routine, I swear to god like I don’t know
how you guys are not and you and Chris do it because you trappy the three of you travel
so much and work and I just can’t do it. I can’t get motivated. When I’m away from my
work environment. It’s very difficult to stay focused for me when I’m outside of this environment.
And so, you know, like I said to me, I’m like, I feel so out of sorts, even taking a vacation
you know, coming back and getting back into my normal routine is like liberating you know,
so I don’t know I get stressed out when I’m when I’m on the road. You know when it comes
to work stuff so but I also see Bradley not being stressed out on the road and that’s
it perfectly live. If you want to see Bradley unchained and hit him up for some good off.
Off the record info you need to come to pohaku live. We’ve locked down we are going to be
in Boston this year in 2020. It’s going to be I don’t I forget the exact dates but I
believe it’s the last weekend in September and Unknown Speaker 7:00
So now is the time to go ahead and lock in your tickets. We’re limiting it to 25 people
this year. So if you go to popey, you can grab your ticket early. So that’s
I’ve got a couple more announcements I want to share with everyone. You heard us talking
about double your agency. If you’re new to us, or you’re new to semantic mastery, then
you know, there’s two great places you can get started with us. You’ve already found
the first one. And that’s Hump Day hangout show up every Wednesday. If you can’t make
it live, you can always ask the question on the page, and then check out our YouTube channel
for the answers. So go ahead and hit subscribe on the YouTube channel. Stay up to date with
all that. But like I said, we help digital agency owners and consultants get more clients,
right? grow their revenue, and scale their teams. All right, so that you can work less
and earn more if you want to know more about that. Just go to to x your All
right, and then additionally, a lot of people ask us, you know, Hey, you guys have a step
by step process for maybe working with age domains Or how about a new website or how
do I use Unknown Speaker 8:00
YouTube channels are how do i do GMB stuff? Go check out the battle plan if you don’t
have the battle plan yet, you can find that at battle plan dot semantic And
last but certainly not least, if you’re doing done for you services or you’re working on
your own projects, or you’re working with clients, you need to be checking out mg y Right Stuff like link building, the SEO shield, which if you don’t know what that
is, head over there, find out press releases, there’s more services come in, that’s just
the tip of the iceberg. But make sure that you head over there, and you’re putting that
to us. And that falls into line with what we’re teaching at two extra agency com, you
know, as part of the fulfillment and getting yourself out of the fulfillment role and really,
and really trying to run business. So with that said, you guys, is there any other announcements
before we dive into the questions? Let’s do this man. Good. Unknown Speaker 8:50
All right, let me grab a screen. Standby Unknown Speaker 8:59
should be good at Unknown Speaker 9:00
you confirm? Good to go. Okay. So looks like Justin is up first. He says for the ROI is
Dr. Stack. He’s been real active in the Facebook community too. So pretty cool. love it when
people come in and you know, are active and engaged because that’s how you get. Unknown Speaker 9:18
That’s how you start to grow. Right? So that’s awesome. Justin, he says for the ROI is Dr.
stacks for the middle option with the old slash new Google Sites. Is that referring
to classic? So you must be talking about when you order from MTV, he’s asking is that referring
to classic slash new versions of G sites, both newly created or an age site as well
as a newly created site. That’s the versions, they’re both going to be new. Unknown Speaker 9:40
But we’re talking about classic plus classic Google Sites plus the new Google Sites. Unknown Speaker 9:45
Marco was talking about new Google Sites just yesterday with Yeshe. I saw I’m going to say
then, Unknown Speaker 9:52
but there’s a so so it’s both it’s both in both new sites, but one is on the newer platform. Unknown Speaker 10:01
any old in the the other side is on the old Google Sites. So it’s not about aged in new
sites, if that makes sense. Unknown Speaker 10:10
Last part of that is how does the Twitter account for an extra hundred bucks integrate?
Thanks and Marco I’ll let you take that one. Unknown Speaker 10:17
Uh, that gets tied to your branded Twitter account. So it becomes a secondary Twitter
account which tweets Unknown Speaker 10:27
which retweets tweets from relevant sources, right? That trusted, authoritative, relevant
sources in Twitter, so that your tweets are combined with those relevant, trusted authoritative
tweets so that you draw authority from those and it goes into a tiered network for just
your tweets. So so so that’s what that is. And that’s why we charge extra because you
get a persona network, right? a tiered persona network for you tweets and additional tweets
to bring back Unknown Speaker 11:00
All of that relevant relevance to your website to your project to wherever it is that you’re
sending people when you tweet, your tweet will contain links, it’ll contain information
is going to contain, I don’t know, videos, maps, whatever it is that you choose to tweet
out. Unknown Speaker 11:14
And that that’s how you would use that. Unknown Speaker 11:18
There you go, George Gordon’s up sup, Gordon? He says, Hey, guys, I have no questions for
today. Oh, wow. That’s a rarity. Gordon. He says, even though it’s a little bit late,
and I just wanted to wish you much happiness, good health and continued success and prosperity
for 2020 and beyond. And also to again, declare a heartfelt thank you for helping your customers
by sharing your knowledge with us on these hump days. You’re the best that would be a
good one for the testimonials, guys. Thanks, Gordon. We always appreciate you coming in
and participating. You’ve been a member or in the audience for many years, a participant
for many years, I should say. So thank you for that. We always appreciate you as well.
And here comes another superstar Muhammad what’s up my buddy Unknown Speaker 11:57
who said thank you Unknown Speaker 12:00
Al Gore was turned on to Unknown Speaker 12:03
and Mohammed he’s another superstar he’s been in and out of the mastermind but he’s growing
which is awesome. So what’s up mom? And he says hey guys when it comes to the title tags
for a crowded industry do I have to do I have to have a unique one my car dealer client
is in a big city and all the page one companies seem to have some variations of new cars in
city or new that new comma used cars and city. Usually I try to make my title tag stand out,
but in this case, should I just copy what the competition is doing? It’s my focus on
uniqueness even justified, I don’t remember learning it. Okay. I’m going to give you my
opinion on this and and I’m sure that there’s probably some differences from some of the
other guys. Unknown Speaker 12:43
When it comes to title tags, unless it’s a blog post. If it’s a if it’s a page where
you know, for lead generation I typically Unknown Speaker 12:50
I just use the keyword whatever the primary keyword is that I’m trying to target for that
page becomes my at least the first part of the title tag. I might include a phone number
in the title Unknown Speaker 13:00
Tag as well as the brand, right what I typically do, but the first part of the title tag is
going to be just that primary keyword, not a modification of it, it’s just the primary
keyword, then I’ll have the phone number than the brand or something, some, some similar
variation of that. But it’s always just the primary keyword where I try to have to stand
out as in the meta description, right. And that’s where I try to write, you know, I do
a lot of Google Ads now. And so I have the benefit of split testing a lot of headlines
and descriptions. And because of that, I, I tend to try to write my video or excuse
me, my meta descriptions as ad copy, so it’s compelling. So that’s what I try to do to
stand out. And the reason why I say that is because I want that, that SEO, that keyword
and the SEO title is a significant ranking factor for a piece of content, at least in
my experience, and I’ve kept at that process for many years now. So I always want that
primary keyword is the title Unknown Speaker 14:00
The first part of the title tag two, and then I’ll use the ad copy or excuse me, the meta
description as a optimize that like it’s ad copy to try to entice a click. And that’s
that’s typically how I do it. But I’m sure some of the other guys have some other Unknown Speaker 14:16
input to put on this. So just to clarify Mohammed, I would use I would kind of do my opinion
would be to do what your competitors are doing Unknown Speaker 14:25
when it comes to the title tag, but then try to make your meta description stand out as
much as possible. And one of the ways to do that which maybe Marco can touch on this a
little bit more. If he doesn’t get mad at me for saying this has to include jump links
because they can get pulled into the meta description. Remember, if you have a piece
of content and you have like a table of contents, you have jump links within the content, those
can actually get pulled into the meta description so it extends your search space, right the
real estate that you take up on the space on and plus it also draws the eyes to it because
it’s got a blue clickable link right from within the meta description. Unknown Speaker 15:00
So those are also things that you can do to help us kind of stand out marker would say
you well on understanding how the algorithm is working right now how it was tweaked how
they’re trying to cater to NLP and neural any you are al neural matching this is this
is when you really have to focus on why brands are becoming more and more important as we
go into the Semantic Web. Yeah, you could do it like that. You could do it just focus
on on the keyword like you said include the brand and the exact match keyword but the
broad match right so so if selling new cars and and your domain has new cars, new cars
com, so you can’t go new cars, com new cars for sale, it becomes nearly impossible to
avoid over optimizing everything on your website and Unknown Speaker 16:00
If you had focused on your brand, which is usually a name, probably a family name, right?
And plus, and then the carmaker, and then the location model, you might want to include
the model, if it’s opposed for whatever it is, however it is that you’re trying to frame
it, it would be a whole lot easier if you concentrated on the brand. And then once you’re
focusing on the brand, to do as much as you can for the entity of that brand around the
web, so that now you’re setting yourself up two ways. The way the Bradley said it becomes
unique your description it is in fact, your ad copy, because you’re in front in front
of a user, and that user is going to look at these results. And the one that catches
the eye is the one that’s going to get the click or the one it’s just sometimes that
they go to they go to that first one. There’s a lot of people that will go multiples, and
that there’s a lot of people where you get that that bolt, right those those descriptions
and those titles in bold and maybe that’ll catch their eye Unknown Speaker 17:00
This is why it’s so important to have that that keyword that you’re focusing on. But
if you’re focusing on brand, you’re not going to run into over optimization issues. So you
have two things, you’re taking care of that ad copy, you’re taking care of that title
and that description, and you’re taking care of your entity so that in every way possible,
you just differentiated yourself from everyone else in the industry that’s doing the same
damn thing. And so now you’re giving the bot a reason to choose your entity over the others
when it went when I don’t know how deep I can get into this, Mohammed, go go look at
the charity webinars, because I went deep into this and into the entity into the fact
that all Google is doing is it’s comparing. It’s comparing entities. It’s in a relational
database and it relates all of the entities to one another. And all of the whatever vectors
it has for that entity vectors are simply numbers right? This Unknown Speaker 18:00
Zero to eight. Unknown Speaker 18:02
And so whatever it has in its in its in its system and its servers, when it’s looking
for the entities, which one matches the entity the best, or what it thinks the optimal entity
is, if yours is the closest to that, it’s going to draw more attention from the buttons
gonna draw more love. That’s why our ad ID pages works so fucking well, because we’re
just feeding the bot all of the information about our entity and we do it over and over
and over again, we loop it, we scoop it, and it has no choice but to do what we want it
to do. That’s why I’m surprised that he’s not back in our mastermind already asking
not only these questions but going deeper into this because we go a whole lot deeper
about the entity and all of the different things that you could do to trap that body
in there. And just to to set yourself completely apart from everybody else. It’s part of our
SEO power shield. And as part of what I’m calling worried less SEO, we just don’t Unknown Speaker 19:00
Worry about update. It doesn’t matter. We don’t care what Google does, because we’re
already optimized for Google. Even though Google says you can’t optimize for for natural
language processing and AI. Yeah, and I call that bullshit. Yeah. Unknown Speaker 19:15
I love that you can’t optimize for the new updates. Okay. Unknown Speaker 19:20
All right. The people that say that just don’t have a Marco on their team. Unknown Speaker 19:27
Anyways, Troy’s up. He says, Hello, I have a client’s plumbing GMB since he wasn’t ranking
in the three pack he added the physical location of the shop which is also the N AP on his
website to the Google My Business as well as leaving the service areas listed are already
listed. The Business Services in home and not at shop location right it’s a service
area business meaning the Business Services customers at their location, not at the businesses
location makes sense service area business. How is this going to hurt any listings or
rankings should the address be taken off yet? Unknown Speaker 20:00
It should. And the reason why is because it’s clearly stated in Google’s terms, Google My
Business Terms of Service that states if you are a service area business, you should not
publish your address. There are some exceptions to that. Unknown Speaker 20:12
Which sometimes, by the way, you know, there is some algorithmic or automated suspensions
that can occur from that. So, I’m surprised. Well, I mean, I’m not, I’m not surprised that
I’m kind of surprised that it didn’t happen already, because I have heard of people adding
the physical location for a service area business, and it auto suspending it. So if you didn’t
get hit with that, that’s a good thing. I would go in and remove that service area,
or excuse me, the physical location from being published. And that’s because the Google My
Business, Terms of Service state that if its service area business, you’re not supposed
to publish the address. There can be some exceptions for that, such as for example,
when I’ve used this example in the past, like a kitchen remodel Kitchen Remodeling company, Unknown Speaker 21:00
I may have a showroom, right Kitchen Remodeling happens at the customer location, not at the
business location. However, they may have a showroom where people can come in and see,
you know, kind of mock kitchen designs and things like that. So that’s, that’s an exception
where, and I’ve actually had a client that we had left the service, yet it was a service
area business, but we had left the published physical location because they had a showroom,
and it got suspended. And we had to contact Google My Business support and, you know,
state our case, which was that they had a showroom, and they reinstated it, it was fine.
It was fine. It was it was just a matter of, you know, going through proper channels, but
it got reinstated. It was fine. But I just wanted to point that out. It’s it. I would
not publish the address for service area businesses unless it’s one of those rare exceptions.
Okay. And that’s because they told you not to do that and and I’ve seen it firsthand
gets suspended because of it. Okay, any comments on that guys? No, I agree in terms of Unknown Speaker 22:00
Service violation you can get yourself in a lot of trouble for that. Yeah. Unknown Speaker 22:05
So here’s another one from Troy and this is a great question. He says another one field
techs plumbing. The plumbing techs taking pics out at service area jobs will upload
directly to GMB and Instagram account since taken by phone and geo tagged to that residence
location so geotagged from where they took the photo right? So it’s got the GPS data
embedded in the imprinted on impressed upon the image okay as part of the metadata. So,
is this the best way or should all pics be geo tagged with NTP and then uploaded to GMB
now? Because now you got conflicting data, right? If you’re, if you take a photo that
was taken on location at a customer location for service area business, and then you wait
to upload it till after you’ve geo tagged it with additional NAEP data, doesn’t that
cause conflicting Geo Data on that one image, right? How can that image been taken in two
different locations at the same time, it can Unknown Speaker 23:00
Me, right? So no, don’t do that the benefit that you’re going to gain from taking photos
on location and uploading using the GMB app, by the way, is that it uploads that Geo Data
from and it starts to paint a picture, right? It starts to prove to Google, that you’re
that that service areas indeed, where you’re, you’re, you’re conducting business, right,
if that makes sense. And so that’s one of the ways that we talk about local GMB Pro. Unknown Speaker 23:29
And that’s about as far as I want to talk about it, but and how to expand a map area
footprint, if that makes sense. And I don’t mean footprint in a bad sense. I mean, in
a good sense, and how you can expand your maps, listing exposure to areas outside of
your immediate proximity, right, if that makes sense. Again, remember, over the last year,
there’s been two occasions that I’m aware of where Google is tightened to that proximity
part of the algorithm, the proximity filter, they’ve Unknown Speaker 24:00
narrowed it, it’s happened two times now in the last year, one within like the last three
months or so two or three months. So the proximity issue is getting harder and harder to overcome.
But that is still the way to overcome it is by uploading photos from that are taken from
mobile devices in the service area. So out across the areas, and also as Marcos teaches,
you know, not just the metadata that is imprinted into the meta, you know, the the Geo Data
that’s imprinted in the metadata of the of the images by uploading them, but also by
taking images of known landmarks and things like that can be identified by Google through
Google Street View, and things like that Google Earth and all of that, that will also prove
that it’s within the service area. So those are two different ways that you benefit from
that not by, you know, we talked about geo tagging photos using stuff like geo setter
or whatever, when you don’t have somebody in the field actually uploading original photos
that were taken on location right? Unknown Speaker 25:00
We only use the geo tagging software’s to tag photos, when as a second, you know, next
best option is a second option when we don’t have that first option implemented. So anyways,
Marco, I know you want to comment on that, yeah, it defeats the purpose if you tag them
from wherever the location is, but let’s say where you work is different from location,
wherever the job is just a contractor goes out to a house 10 miles away, does a job takes
the pictures, upload them there. Unknown Speaker 25:31
And then Google has all that information, versus going there getting the pictures giving
them to you, then you retag I don’t I don’t understand why, why. Unknown Speaker 25:42
The whole purpose of this is you’re giving Google information from the place that you
want to become relevant or related to your business, right? So if it’s 10 miles away,
if it’s 20 miles away, whatever whatever it is, you want to you want to make that relevant
to you and to your business and the way that you do that is by taking the picture Unknown Speaker 26:00
They’re and uploading them there, if you upload them as some other place, and it’s going to
change the data, and that defeats the purpose of taking them at the location. Unknown Speaker 26:11
Yeah, yeah. And it’s really cool because I, Unknown Speaker 26:14
you know, you can, I mean, you can test this guys, you can take a photo from your phone
and upload it. Or you know, if you’ve got Google Photos on your phone, so that it automatically
backs them up to Google Photos I do. I’ve got an Android phone. So if you take a photo
out, you know somewhere and then you go look at the metadata you it’ll show you the coordinates
where it was taken, like, it’ll show you like a little google map with a pin where it was
taken, if you look at the little eye in the circles, so like the info, it’ll show you
like the data that it sees from the image. So it’s pretty cool. It does that with videos
too, by the way. So it’s, you know, it’s very, very powerful. And that’s it. That’s that’s
how you can kind of Unknown Speaker 26:53
create a map for Google to understand like, like, when I say a map like a surface area,
by Unknown Speaker 27:00
Over time you consistently upload images that are, Unknown Speaker 27:04
you know, geotagged from where they were taken, uploaded through the GMB app, especially,
then that, you know, you can start to kind of train the bot to understand or recognize
where your service area truly is. It’s not just claiming it stating it in GMB. But now
you’re proving to the bot, that you indeed are servicing those areas because you’re uploading
photos that are proof, like with the Geo Data. So it’s a great question though. Unknown Speaker 27:30
Okay, next question is Hello there. Thank you for answering our questions. My question
is, what is the best way to index links in general, and drive stacks? In particular,
nowadays, MTV dot CEO, our store, we have a link indexing service over there that works
really, really well. It’s like 10 bucks for 2500 links or something like that. It’s ridiculous.
So, you know, go buy an embed gig or excuse me an Unknown Speaker 27:53
indexing gig over there and submit them that way. That’s one way to do it. Unknown Speaker 27:59
How else could be Unknown Speaker 28:00
Do it Marco, I don’t do it any other way. So I can’t say, go do it some other way, I
get my legs linked index by dead if I’m looking. If I’m testing, I might try different things.
So maybe when we do the heavy hitter club, we can show people the different ways that
you can index links. But why am I going to do all that work when it’s not necessary?
I could just go tell daddy, I need these links, links index, and then he’s gonna take them,
he’s going to get about 60% or more index. And since he does multiple indexing runs,
then then they the index over a period of time rather than all at once we had that question,
I think, in the mastermind, so I want to make that clear to people that they don’t have
to worry about, I don’t know 15 20,000 thousand links showing up all of a sudden, in their
link profile. That’s not how it works. He does it over a period of time, so that they
index 60% Plus, and then you have you have this great link profile and index link and
you can push it even more Unknown Speaker 29:00
Power if you build tiered link building to those index link, and again, data can take
care of all that. Unknown Speaker 29:09
Sweet Unknown Speaker 29:11
Nathan says just letting you know that some of the links about a plan still point to subspace
links don’t work. Well. Thanks Nathan shade that. As I mentioned the last time I think
you made a comment about the battle plan that’s on the block for that’s in the to do list
where after two X ray agency training is done, that will be updated one thing at a time,
my man, so thank you though. Unknown Speaker 29:32
Let’s see what’s next. Troy says I’ll keep it going. Okay, Troy, yeah, might as well. Unknown Speaker 29:38
I’m sure I said, because there’s no other questions, guys. And by the way, if we run
out of questions, we wrap it up early. So it’s up to you guys. You got questions, ask
them if there’s only a handful of you here. Feel free. Okay. Otherwise we’ll wrap it up
early. I’m perfectly good with going back to finishing the training for two extra agency
today. I’ve got a lot left to do. Troy says I’ll keep going page borders are trending
in the IM world. This Unknown Speaker 30:00
week are they like what type of page builders HTML fast loading pages or still WordPress,
client needs redesign and I’m pondering page builder because so much quicker to build Google
more receptive to HTML now since they weren’t few years ago. Unknown Speaker 30:16
So when you say pal, that’s it hang on. Let me let me go after that because I know Google
is not now more receptive to h HTML before. They’ve always been very receptive to it to
HTML. The thing is that WordPress is so popular that Google does get and I don’t care what
they say, you know, they’ll tell you no, but they do give WordPress. It’s a little bit
of a boost. Not much, but it’s just so damn popular. But HTML has always worked really
well, because of how fast it is. It’s a super fast and and Google really likes that. I’ve
worked in HTML forever, right? But 1718 years, almost 17 years. Unknown Speaker 31:00
I’ve been doing this and it never stopped working. So let’s make that clear. Google
isn’t any more accepted HTML now than it was before. Unknown Speaker 31:11
Yeah, and I really liked HTML, creating pages in HTML because it does they load super quick. Unknown Speaker 31:20
It’s not that hard to it’s just when you have to have dynamic stuff and you know, database
and all that I like, I’m not I’m not an HTML nerd. I just use notepad plus plus as an HTML
editor. And but I like using HTML pages because they’re quick loading and that kind of stuff.
So Unknown Speaker 31:36
anyways, uh, page builders are trending HTML, fast loading client needs redesign. Unknown Speaker 31:43
So I don’t know really what that what the question is there. You know, it’s up to you. Unknown Speaker 31:49
WordPress still works. You know, I’m not crazy about WordPress. The only reason why I still
use WordPress is because it’s it is, you know, like, I know it and it makes it easy for blogs
and things like Unknown Speaker 32:00
Like that, but Unknown Speaker 32:02
I also don’t like WordPress, because of how many fucking updates there are all the time
in that ridiculous it’s just stupid. It’s just stupid and when you have so many damn
sites that you manage it just you know, it’s just a pain in the ass and even if you use
something like main WP or whatever, they’re always ends up being issues and every time
there’s an update, you know, one or two sites out of the dozens and dozens that you manage
end up having some sort of conflict and, you know, it’s just a pain in the balls. That’s
why I try to run what I do run Unknown Speaker 32:28
WordPress sites, I try to run them as light as possible, right. So the like, as little
as few plugins as possible, and that kind of stuff because it’s just a nightmare dealing
with on a on a regular basis. So, you know, pick and choose whatever, whatever you feel
most comfortable with. You know, I still would build a new client site on WordPress just
because of the ease with which I could build it. And then add content and all that kind
of stuff. But I do like HTML for the various reasons that I just mentioned. Now that depending
on how proficient he is with HTML, Unknown Speaker 33:00
You can build a WordPress hybrid with HTML, right? And you can type HTML pages to your
WordPress. That’s not a problem. Unknown Speaker 33:11
Yeah, it just depends it depends on on on how far you want to go with it. But But I
can tell you right now that you can rank WordPress, HTML, and literally just just about anything
on the web, if you work the entity guy says Edit if you’re not doing entity based SEO
right now if you’re just if you’re worried about which builder you’re going to use, rather
than how you’re going to set up your end entity you starting off on the wrong foot. Yeah,
I agree entity entity based SEO. It’s for the Semantic Web is what the bot is looking
at. You’re not doing that you’re fucking it up. Unknown Speaker 33:47
Nicely said. Nathan says Troy take the photos via the GMB app on the iPhone. Google loves
those photos and you will get more eyeballs on your GMB. Yeah, it doesn’t have to be the
app on the iPhone. It could be on your Android to just the GMB app period. right that’s that’s
the point of Unknown Speaker 34:00
Load, by the way, you know, you can, you can give your field techs access as like a communications
manager or whatever they call it a so that they can upload directly to the GMB as a contributor.
Right, which means they could not only upload photos, but they could also post GMB posts
from through the GMB app directly to your GMB profile for the business. However, you
can also upload photos and still get the benefit as a guest like so. In other words, a guest
uploaded photos. So even if your texts that field technicians didn’t have manager access
to the GMB they could still take photos and upload them with the geo tag data, right metadata
directly to the GMB as guest photos, user generated photos right and it still has the
same benefit. The only difference is you don’t get to add create a post from it with a call
to action and squeeze keywords and and such. But that the image SEO still has an effect
even as a guest Unknown Speaker 35:01
as a guest upload, right a user user upload as opposed to a manager upload. Okay. Unknown Speaker 35:08
Troy says, Thanks, Jen. It’s always great. How’s it been a few weeks and just saw the
pricing on the two X ray agency? Agree Bradley, you’re nuts. Going to sign up sign up before
your sanity comes back? I yeah, Troy, you think I’m nuts? I think I’m nuts. Because
I’m the one spending all this time doing all the videos and it’s a lot of fucking time
will tell you that a lot of time and I got nine more weeks to go. So anyways, Unknown Speaker 35:34
next question. I just landed a big client who has four offices in different cities near
each other near each other, excuse me, and my main objective is to generate more calls
from their GMB pages. So I figured this is where I can show the biggest and fastest results.
was thinking about doing a big SEO shoot for the brand first and as local SEO shields for
the specific GMB pages. Any better idea? Unknown Speaker 35:58
Well, yeah, I mean, you Unknown Speaker 36:00
Really, you can do it all underneath the one branded shield is what you that’s I think
I’m pretty sure mark is going to suggest that and I’m going to let Marco take over this
one, I would, I would assume that you can push all of that through the primary SEO shield,
which would be your drive stack and all of that. And then you can create location based
optimized folders within the stack. Unknown Speaker 36:20
Instead of having these different stacks and all of that you can do it all under one and
you actually get more power out of it that way than having different stacks, at least
through my experience. Marco, this one is definitely yours. Yeah, well, I mean, we’re
thinking Brent, I was supposed to be thinking, Brad, we should be thinking, Brad. If we don’t.
Right now, like what I’m what I’m recommending to everyone is think of a catchy name because
you know, women’s shoes, women’s shoes. Chicago is not a brand. That’s a key word. Right?
New women should just, those are not brand. Think of brands think of a name that you want
for your company. Unknown Speaker 37:00
That, that that’s that’s catchy, and that that’s going to last right? It’s going to
it’s going to stand the test of time. Why? Because if if you hit that one, you got that
unicorn. If you got that one that for whatever reason, becomes the keyword for the niche.
Then the not that that’s an ATM, that’s a 24 365 ATM, it’s going to pour money in your
pocket and your client, hopefully it’s your idea. But that’s the way you should all be
looking at Project even if you have to do local which is a brand plus location plus
key word association, you’re looking at the brand always so even if it’s different cities,
that should be one main office right McDonald’s, they differentiate between McDonald’s Corporation
and and then the franchises and the franchisees and then everything else that McDonald’s does.
It’s not it’s not one McDonald’s in one Unknown Speaker 38:00
Place and then another one in orphaned in another place or whatever. No, it’s it’s all
one big brand. Unknown Speaker 38:08
Look at how the big boys take on the internet. Look at how they set it all up, look at how
they they set up the franchise model or the multiple city multiple office model and do
the do that they do. Because if you don’t, you’re going to be left behind right now.
If you start now and you starting it off, right and you’re working, just praying, just
from from from that aspect, then you’re going to know that everything that you do needs
to relate to that brand and to everything that’s under that brand. You claim your footprint,
right? You’re going to claim all your social profiles you go and everything that excuse
me, everything that you set up, should be with you looking to create that brand plus
key word association. Not everyone is in the eye and I talked about this during the charity
webinars, not all of you will be able to make your project Unknown Speaker 39:00
The next Amazon, or the next Google or the next, whatever, but you should be working
as if that’s going to happen. And the way that we can push power right now the way that
we do things at Symantec mastery, it’s a, it’s a wide open field. It’s even it’s an
even playing field. So that I’ll be we saw the test cases in, in our mastermind, where
Deadia went after Amazon and he’s fighting Amazon, Walmart, you name it, in the e commerce
space, and he’s carved his niche. He’s, he’s there, and the client is happier than a pig
and shit. Unknown Speaker 39:37
It’s impressive. I mean, in such a short period of time, to like with eecom to take on Walmart
and Amazon and be competitive with them in such a short period of time. It’s absolutely
incredible. It’s impressive. Unknown Speaker 39:51
So anyways, Unknown Speaker 39:52
there you go. And yeah, you know, what’s interesting guys in the two X, your agency training, the
double your agency training, you know, like I said, I’m Unknown Speaker 40:00
Finishing should finish today we threes training and it’s all about the first four weeks is
about to extra pipeline. It’s about increasing, filling your pipeline full of leads Unknown Speaker 40:11
prospects so that you can never have to worry about revenue again for your agency, you can
not only sell more clients close more clients generate more revenue but you can also pick
cherry pick the best ones because the problem is if you only got 10 leads coming in your
business, you know you you are desperate to try to close as many of those 10 as possible
and it comes across in everything that you say your actions, your tone of voice, everything
it comes across as desperate because you need the revenue and you only got 10 prospects
to talk to if you had 100 prospects to talk to be a completely different psychology. So
anyways, I taught the reason I brought that up is because the whole first four weeks is
about building your brand. Exactly what Mark was talking about, but not there is an SEO
benefit. Unknown Speaker 41:00
Fit to it. But I’m not talking about building your brand. In SEO terms, there is a portion
of that where I talk about it, but most of it is about building your brand so that you
become synonymous with whatever product or service it is that you’re trying to promote.
So for example, I talked about niching down that’s how I prefer to do it, I think it’s
much easier to scale an agency that way. So like associating your primary keyword which
may be Tree Service SEO or like for me, for example, or Tree Service marketing or Tree
Service, lead generation, whatever it is, with with the brand name, and it’s about building
that brand in that association and so the whole first four weeks is about really building
your own brand first. That’s that’s super important because now that’s how you start
like Marco said, once you become once the association has been generated, not just within
Google, but also within other within you know, prospects minds, customer, potential audio,
target minds. Unknown Speaker 41:54
That’s like an ATM it’s a 24 hour machine, you know, cash machine that’s just going to
constantly deliver money. Unknown Speaker 42:00
That’s what that’s where you want to be for your own agency as well as for your clients,
you want to be able to reproduce that duplicate that for your clients and have and help them
become the branded verb. You know what I mean? Like, you want them to be the ones that are
associated with their product or service in their local area. And the way that you do
that is through what Mark calls entity SEO, it’s about building that brand. And that’s,
that’s incredibly I mean, that’s absolutely true. That’s guys, it’s about branding that’s
you want you want to kill it in SEO, build the fucking brand period. That’s just the
way it is now, and it’s only going to continue to go further in that direction, in my opinion.
So yeah, it’s not just an opinion. It’s what Google is telling you. I mean, that everything
that they’ve come out with, and I’m just seeing this all over with people that just they have
no clue. And it’s all about into all of these people that saw drops in whatever they were
doing is because their entity wasn’t right and those who benefited or didn’t see any
changes, or because they’re doing things right and Unknown Speaker 43:00
And to me, it’s funny because the only way that we find out about updates is like when
people come in on Hump Day or in our groups and tell us, you guys see that update? And
we’re like, No, no, but let me go and see and see what it’s about. I know what it’s
about, I saw what it’s about Google tells you, what is about Google tells you, I mean,
almost two to the letter what they want. And then john Mueller will go and tell you the
opposite, so that you don’t know what to do. So you gotta you gotta go sift through all
of that to get the right information, because you got a lot of people that are just spreading
the Google word, without understanding what it is that they’re saying without even understanding
what it is that john Mueller is saying. Cuz a lot of times what john Mueller says and
what he means are two totally different things. Don’t pay attention to john Mueller. If you
don’t want to believe Marco that then don’t believe Marco go and test and see for yourself.
Whether what I’m telling you entity basis seal, whether that’s what’s working right
now, and I guarantee you Unknown Speaker 44:00
That you’re going to get results. If you do the things right, set up your SEO shield,
and then do the things that are in the battle plan that we recommend for your entity. And
it’s just a done deal it it’s so simple, it’s ridiculous. And you can go up against anyone
I’m telling you right now that you can take on anyone in the internet space and when Unknown Speaker 44:21
I think Hernando is gonna contribute? Absolutely. Yeah, I was about to say on a different branding
perspective, branding from the perspective of creating a brand to attract customers. Unknown Speaker 44:34
Not from the SEO perspective, that is something that I’ll be contributing as well with, you
know, shortly to, to xA, which is going to be a brand new course for or an email prospecting
course for digital agency owners. So basically, how to use my case, which is my wheelhouse,
which is going to be Facebook. How do you leverage Facebook and Facebook ads, not the
organic stuff, not the fact that you need to post 1000 times a day. Unknown Speaker 45:00
And be glued to your phone and you know, look like a teenager. Not not we’re not talking
about that, right? We’re talking about like doing real business. We’re talking about doing
real business, not influencer type stuff, but real stuff. Because you also need to build
and run your business, right? So so you know, my idea is to show you real quick how you
can build a brand around yourself so that you can pipe those leads into whatever your
sales process is, whether it is like talking to you, or if you have a salesperson or a
call center, whatever that is. But I’m going to share with you guys how to do that into
xa. That’s going to be available, you know, next next week for sure. So it’s going to
be in tozier. agency as well. So there you go. Yeah, no, I would just add to people that
when you’re building your brand, when you’re talking about your brand, it’s that’s something
that you separate from your SEO brand. It’s all your brand, your brand is is how you’re
going to do business, but it’s going to be your calling card on on the web, and you can’t
call yourself Joe Schmo from Kokomo anymore. Unknown Speaker 46:00
and expect to go up again when Google is benefiting brands. And so again, if you’re not working
towards that brand towards becoming the keyword for the niche, right, like you said to becoming
the verb in your niche, then you’re not. Right, you’ll be Forget it, you’re gonna have to
do so much work. So much work to make it to make it right, that you may as well just start
doing it right, like right from the beginning, work on that brand. Think of that print, work
with your client on that brand when they tell you well, I want the key word in the city.
No, that’s not how that’s not the way that you should do things you should think about
your business and how it is that you want to present yourself to the customer to the
client to people on the web, how do you want your brand to appear to the people who are
looking for your products and services or whatever it is that you sell? Unknown Speaker 46:57
Yeah, anyways, that’s, you know, Unknown Speaker 47:00
Guys, this what’s what’s great about this is Remember, you’re hearing from Unknown Speaker 47:05
multiple agency owners here to that. And we all have, you know, we all understand the
importance of that whole branding thing. There’s the SEO aspect of it, but it’s all one in
the same now you shouldn’t separate the two. Right, right, right, building the brand, and
SEO and the brand is one in the same. And so again, it’s it’s good to hear an opinion
from Marco and from Hernan. And for myself, you know, NBL I hear it from we each we each
have our own successful agencies beyond what we do here at semantic mastery. So that’s,
it’s good, it’s good to know that you know, we’re speaking from experience, right, this
isn’t just theory. So right fit says Good day. Good day, guys. Thanks for this forum.
I noticed the three of my sites show in the Search Console Unknown Speaker 47:48
are going up and down together. Why do you guess this is happening? They are in different
states. Honestly. I have no idea. Unknown Speaker 47:55
I mean, there’s there could be a ton of variables there that you know, questions I could have
about that fits that we’re obviously not gonna Unknown Speaker 48:00
To be able to get to the bottom of right now, I can’t imagine what would cause something
like that unless they were all all three sites were hosted on the same host. And there’s
some sort of hosting issue. I don’t know how that what the connection there would be. It
could just be a coincidence. It’s unlikely, but there’s got to be some. I don’t know.
Is there any of you guys have any speculation on any of that? not really enough information
there to go on. But no, no, because we’d have to go and look at each one specifically and
see how how they’re related, whether they’re related why Google created that relationship?
Well, if Google created the relationship, why there’s a lot of things that we have to
look at. Yeah. Yeah, that’s that’s that’s something would have to be investigated fits. Unknown Speaker 48:42
Come join the mastermind and you can submit that to one of our mastermind webinars. And
we’ll be happy to audit it and look into it. Mama, What’s up buddy says Hey guys, how does
responding to reviews and GMB help things is it only good because its activity and GMB
type of client was avoiding responding to negative Unknown Speaker 49:00
GMB reviews and I’m prodding him to do so both for activity and reputation purposes.
Okay, I think there’s, Unknown Speaker 49:07
look, we already know we can rank without reviews with none, right? So reviews can can
be a factor, but they’re not necessary or critical, right? Unknown Speaker 49:19
So in my experience, the reason why I suggest responding to reviews both positive and negative,
I tell all my clients to respond to reviews positive and negative for two reasons. Number
one, it’s additional activity. Number two, it shows to the your users, two people that
are that end up seeing your brand Unknown Speaker 49:41
that you’re engaged with your customers, right or that the brand is engaging with their customers.
And number three, because it gives that gives you the opportunity to now inject additional
keywords and location terms right location modifiers into a response. Unknown Speaker 50:00
Because a lot of the time I think about most reviews that customers leave, don’t have any
keywords in them whatsoever or location details, right? A lot of them are just saying, hey,
it was awesome, thanks, guys. I mean, it might have like, you know, hey, they called these
guys to come remove a tree and they did a really good job, we really, you know, clean
up the art afterwards, it was great, I’ll call them again, highly recommend it, but
other than saying remove a tree, there’s no other indication there as to what has been
done. They’re just saying that they did a great job, which is great. But what I like
to do is have, you know, go in and in reply to that and say, you know, thank you for your
kind words, it was a pleasure perform, you know, handling that tree removal job for you
in Fairfax. You know, we encourage you to contact us and next time you have some tree
care work, you know, or tree care needs or something right. So now you squeezed in multiple
keywords, as well as a location modifier. So it’s, that’s why I like to do that and
I have all of my clients, you know, what I’ll do is during the monthly reports Unknown Speaker 51:00
When I send out monthly reports, I have my VA always take screenshots of GMB insights
and stuff like that. And we’ll take a look at one of the things that we look at is the
reviews to see if any new reviews have been posted in the last month. And if, if, if so,
have they been responded to? Because if not, then when I send the monthly reports to my
clients, I mentioned that in the commentary in the in the email that I send my clients
say, Hey, you know, I noticed that you got two new reviews this month that hadn’t been
replied to, here’s the links directly to them, please go reply. And and I send that to them.
And again, it’s and I’ve trained all of my clients to do exactly what I mentioned, which
was to squeeze in a keyword and or location modifier or a couple keywords if they can,
and not a spammy way, but in a very conversational way. But again, it’s not necessary. I think
it’s I think it’s important to do it is something that will move the needle, but it’s not critical.
What do you what do you guys think? Any comments on that? Yeah, definitely, man because people
look at reviews the wrong way people look at Okay, I should have Unknown Speaker 52:00
All five star reviews and that’s all I need to pay attention to and I don’t need to do
anything else. Unknown Speaker 52:06
But the reviews and responding to reviews, well you’re using the voice of your brand
to talk to your customers. Again we go back to brand man, this is your this is this is
your voice right? The voice of your brand reaching out to this dissatisfied customer
because they came to you with with pain. They came to you with a problem and you did not
solve the problem. You didn’t take care of the pain. So now there’s there’s a problem
that not only did you did you not take care of that, but they have a problem with you
and with your brand. So this is this is the perfect time to go in there and say hey, look,
yeah, we fucked up. You’re not going to say it in these words. But this is what I tell.
This is what I tell the people when I’m in a consultation, and they asked me about reviews.
Go tell the person that you fucked up and then you go tell them how can we make it right
for you help us make it right for you. So that may create a dialogue with Unknown Speaker 53:00
This person. And then what that does is it makes your brand stand out from the rest in
them that not only did you respond, but you offered to make it right and now you’re in
unit you’re an open dialogue with this person who gave you a bad review, and you’re looking
to make it right you know how that makes it look makes you look like you have the best
customer service. Yeah, in the industry. It put it actually it’s actually a place where
you can shine. Even though the review started out being bad just by just by talking to the
customer and offering Look, let me make it right for you. How can we make it right? How
can we help you? And sometimes that there’s no fuck off, I don’t need you anymore, right?
But then that makes them look shitty. Because you’re being open, you’re being honest. And
you’re, you’re willing to help and you’re willing to make it right. So that puts it
back on them instead of it all being on you leaving that negative review just without
response. No chirp, chirp chirp. Make it makes you look really bad. And and in rare occasions,
you can turn a negative battery Unknown Speaker 54:00
review what initially was a bad review into a positive and end up turning that customer
into a brand advocate. Exactly. It’s a rare occasion that that happens. But if you bend
over backwards to make something, right, that was Unknown Speaker 54:14
a fuckup on your part or not, you know, whatever but if you bend over to make it right then
sometimes you can turn that customer into, Unknown Speaker 54:21
you know, an ambassador for the company because they’ll go out and you know, sing praises
about your business and recommend you to friends and family and such because they had what
started off as a bad experience, but turned into a good one. Okay, and so just keep that
in mind. Remember, guys think of setbacks, as you know, Napoleon Hill. Unknown Speaker 54:40
I think it was Dale Carnegie that actually said it, but Napoleon Hill was the one that
published it and you know, really made it famous. The quote, which was, for every adversity,
there’s a seed of equal or greater benefit, right. And so if you think about that, and
it’s funny, I’m listening to an audio book right now that I’m really enjoying, I’m only
in chapter two, but it’s called black box. Unknown Speaker 55:00
Thinking. And it’s all about how you know you, if you take your failures and analyze
them the way the airline industries do with the black box, right, they, they, they always
admit, they don’t ever try to cover up mistakes or hide mistakes or try to downplay mistakes,
they take all mistakes head on, and they analyze the data and make it more make it publicly
available for everybody so that they can improve processes and improve how flights you know
are handled and things like that. And so anyways, it’s just an analogy to say, hit a hit a challenge
head on. And that’ll make you stand out and and figure out a way to learn from that to
improve processes so that it doesn’t happen again, it will make it a stronger business,
stronger, brand stronger, stronger company. And so again, just think about it that way.
You know, I love that statement. I say to myself all the time when I run into a challenge,
something that, you know, if I mess up, you know, I fail, you know, have some sort of
failure or something. You know, for every, for every adversity there’s a seed of equal
or greater benefit. So just remember Unknown Speaker 56:00
That just look for the way to improve upon a process when you’ve been notified of a setback
or you know, an insufficiency or whatever. That makes sense. So anyways, all this is
covered in two extra agency guys, you should join it. And Mom, it says PS my situation
is slowly improving, and I will take my stable place back into masterminds. And yes, you’re
always welcome. And the door’s always open to you. Austin says, Do you have multiple
if you have multiple keywords just floating around page two? What would you think the
problem may be? Let’s say the on pages type? Again, that’s kind of a loaded question in
that it could be a number of things I could speculate on, you know, 18 different things
that it could be what I would recommend doing if you if you say you’re on pages tight, let’s
just assume that it is and you’ve got keywords that are floating on page two, I drive some
damn relevant traffic to those pages. Because that is my go to thing when you’ve done other
on page and you’ve done some off page stuff and you’re still Unknown Speaker 57:00
struggling to get the results that you want. I found Unknown Speaker 57:04
art, activity, relevance, trust and authority. If you can provide engagement activity to
that you will see a significant movement. Right, it will definitely move the needle.
And so what I would do is buy some traffic, some relevant traffic from Google to those
pages and see what happens. That’s what I would do. Any suggestions on that Marco? No,
not without knowing the what off page he’s done. But it could it could be that the competition
is keeping him from from page one, right? It could be that he hasn’t pushed enough power
to those to go from page two to page one. So I don’t know enough to give an opinion.
But absolutely activity relevance trust and authority is all you need. When you’re when
you’re sitting there on page two ready to jumping into page one. Yeah, but you really
haven’t made it yet. If you’re on pages is right. And your entities type then the next
step is the is off page. What’s happening off page Yeah. Unknown Speaker 58:00
Yeah, and you can buy some relevant traffic from YouTube. Although that’s more for views
than for clicks, you can get some clicks, and it will be relevant. But you can use the
Display Network for Google ads for way less expensive than search ads and drive relevant
traffic to your pages. And Google knows is relevant because you set it up through your
audience targeting right. So you can set up in market audiences, custom intent audiences,
whatever, layer them, so you bind audiences to what’s called layering. You know, you can
do that as well. But my point is, now you’re buying traffic to pages that from a relevant
audience that it’s an audience that you’re you’re purchasing from Google, right? You’re
tapping into a Google audience that Google is telling you is relevant. So you’re you’re
you’re buying relevant traffic directly from Google. And now that’s those are relevant
signals that Google is waiting higher than just some random ass traffic, if that makes
sense. Because Google understands there’s already has a profile Unknown Speaker 59:00
developed for those visitors, and it’s already identified them as you know, a relevant audience
before they even hit your page is my point. So again, those are highly weighted traffic
signals. And I don’t care what Google says about buying traffic from Google Ads doesn’t
help SEO. That’s just like telling you that link wheels don’t work and press releases
don’t work and guest posts don’t work and all that right. How’s that working out for
you guys? Alright, we’re about out of time. Guys, I’m sorry. There’s a couple good questions.
We’re not going to be able to get to Unknown Speaker 59:32
last one fit says is blogger a good substitute for WordPress for blogging? Not really, because
you’re so limited which you can do with blogger. Unknown Speaker 59:40
You know, self hosted WordPress site gives you a lot of functionality blogger. I mean,
it can be used, but you’re limited in design. Well, I don’t know. I’ve never I’ve never
I’ve never tried to design within blogger. I’ve just use default themes or whatever.
So I can’t I can’t answer that for sure. Except if it was a good substitute, it would probably
be a lot more powerful. Unknown Speaker 1:00:00
And I rarely ever see any blogs on blogger Unknown Speaker 1:00:04
that have any measurable amount of traffic. Any
comments on that? Yeah, let’s say tested and little know how it turns out because it’s
it’s I’d have to speculate since I’ve never used blogger for anything other than links
back to my content content. Unknown Speaker 1:00:21
Alright, so Clint and decline, I don’t know if that’s your name or what anyways, you guys,
sorry, I didn’t get to your questions. If you post them in the Facebook group, we can
try to answer them over there. Or you can repost them until next for next week’s Hump
Day Hangouts and we’ll get to them there. But either way, sorry, guys, we didn’t get to
you but we are out of time. So thanks, everybody, for being here. Thank you guys. Bye everyone.
Go get better. Hold on. Thank you. I’ll try. Alright guys, bye everybody. See ya. See ya. Transcribed by

2 thoughts on “Digital Marketing Q&A – Hump Day Hangouts – Episode 274

  1. Hello , please help if you have time.
    I use to do building work in Uk . I had GMB listing with the name of my building services company and i was ranking no1 in local maps for keywords " builder + location" However i changed my profile from builder to electrician ,so 6 months ago i changed my GMB name to the new electrician business name.
    Now ,after 6 months if i type in " electrician + location " i am number 12 in google pack and if i type in "builder+ location" i still rank high in first positions in local 3 pack. Please explain . Thank you . ( i have new electrician website linked with my gmb listing so it is nothing to do with the old website)

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