How To Write Content That Ranks Page #1 on Google

– When you look at websites that are ranking on page one of Google, there’s a few common
traits that set them apart. And I made it my mission to
learn what these traits are so I can replicate it for my own business and for my marketing clients. And today, I’m going to
break down the exact process that you need to follow
in order to write content that ranks on page one, step by step. Hey, everyone, I’m Neil Patel, and today, I’m going to break
down how to write content that ranks on page one
of Google, step by step. (upbeat music) Before we get started, make sure you subscribe to this channel. And if you’re on YouTube,
click the alert notification that when we want to go
live, you’ll get notified. You wouldn’t believe
how often I get asked, “How can I bring more traffic to my site?” Or, “How can I write a blog that ranks?” Well today, I’m going to
help answer that for you. Here’s a step by step guide
on writing a blog post that ranks on page one. Step one, know your audience. This is important
because if you’re writing for the wrong person, it
doesn’t matter where you rank, you’re not going to do well. That traffic isn’t going
to convert into revenue, and you’re going to be
wasting time and money because you had to produce that content. You need to understand
your target audience, what resonates with them, and what will bring value to their lives before you begin writing. For example, if your target
audience is dog owners, you don’t want to write about
the best cat food on the market. Instead, you want to give them tips on the healthiest dog foods. Also, you need to work on
producing unique content that’ll stand out from
all the competitors, because there’s already a tone of content out there. So first off, go to Ubersuggest
and type in keywords that you’re trying to go after. It’ll give you demographic information, it’ll tell you the age range
of the people searching. This will give you a good idea of this keyword is a good fit or not. It even tells you how many of
those visitors actually click on the paid listings
versus the free listings, versus no listing. And in the content ideas report, it’ll show you all the content
that’s popular based off of Google search traffic,
backlinks and social shares. So you want to take the best ones and consider creating content around that and avoid creating
content around the topics that don’t do well in all
three of those categories. The second set is understanding
the proven blog post on-page SEO process. When done correctly and effectively, on-page SEO can drastically improve your site’s search performance. I’ve heard of people who
rely solely on paid ads to get traffic. However, according to
Search Engine Journal, over 70% of users ignore paid ads, focusing solely on organic results. This is another big
reasons why I tell people to focus on SEO as well as paid.Right? You just someone do one
you want to do both. The process of structuring your content and optimizing for various elements of that page is the key to on page SEO. Optimizing your blog for
keywords is one thing, but there’s other factors
within your content that can help you rank. So if you’re on WordPress,
you can just use a Rank Math, SEO plugin or iOS, either one work well. I found that Rank Math is a little bit better for
you beginners, yourself. If you have a little bit money, their paid version is amazing. Another thing you can
do is go to Ubersuggest, type in your URL, click
on the site audit report in the left navigation, it’ll tell you all the
errors down on your web page and what you should fix. What you’ll find in
that Ubersuggest report is it breaks it down and
priority with the top items being the ones that
have the biggest impact to your traffic, and the
items at the very bottom having the lowest and the least
impact to your sure traffic. The third step I have for you, is write blog posts that provide practical
value to your audience. Readers don’t want generic blog post, they want something that’s
going to be worth their while. Something that they can
finish with and be like, “Okay, I’m going to go and do this now.” That’s example of good piece of content. Years ago, I went to HowStuffWorks and I was finding an article
on how to install a bidet. I found that through Google
men on Howstuffworks, and the article didn’t teach
me how to install a bidet. I was pissed off, never
went back to Howstuffworks. And that’s the example
of the type of content you don’t want to create. On the flip side, if the article taught me
how to install a toilet, and then I could go and then take action and install the toilet,
I would be ecstatic. That’s the type of content
you want to produce, doesn’t have to be on toilets, And when you’re going
after all these terms, keep in mind, you should be
doing keyword research, right?. You need to look at the questions that most people are
typing in and looking for. Through Ubersuggests in
the keyword ideas section, you can see a list of questions, that people type on a daily basis for the keywords that you’re going after. Look at some of these keywords, make sure you integrate
them within your h1 tags, your title tags and
your meta descriptions, as well as within your content. And when you’re creating this content, it’s important not to
just push out content whenever you feel like, you want to have a content calendar so you know what days you’re
going to publish consistently. For example, the Neil Patel website, I always publish every single Tuesday. Yeah, sometimes if Christmas
falls on a Tuesday, I’ll miss that week. But in general, I’m blogging every Tuesday for at least 50 weeks out of the year. The fourth step I have for
you is use the AIDA model. This model has been around for years. And the reason being is because it works. It’s an effective model
for writing persuasive and engaging content. It looks a little something like this. If you’re not familiar what it stands for its awareness, interest,
desire and action. Awareness is grabbing
the reader’s attention in the first place. It’s how you get traffic to your site, and even getting potential customers. This is where the title
and meta description are very important. Your job is write something
that’s captivating in the title that draws people in and makes people click through. Remember, a headline is so critical that 73% of buying decisions are made from the point where readers come in contact with your title. And as they say, eight out of ten people will read your headline but only two out of ten will click through and read the rest. So make sure you focus on your headline. Now with interest you want
to stimulate interest. It’s important because it
keeps the readers on your page and possibly on to other
pages of your website. So you want to expand
on what you’re promising in your headline. As for the desire, the best
way to build a strong desire and your posts is to use bullet points. Not too many bullet points, but just enough to build the desire. Studies show that people are
more likely to make a choice. When choices are limited. Keep this in mind with
your readers as well. The call to action is all
about asking your readers to participate in something. Whether it’s a product a service, is to move on to the next step. It could be opting into your email list and then from your email list, you drip people get to know more and then sell them again,
without taking action, right? These people aren’t going
to convert into revenue. And there’s nothing wrong with having multiple call
to actions on your site. On the Neil Patel website you’ll notice, I have call to action
throughout my whole website. Sometimes I have top
bars, I have sliders , I’ve ads in my sidebars but having multiple call to actions, I’m more likely to convert
my readers into customers. Now if you need help generate more sales and more traffic check out my
ad agency Neil Patel digital. If you enjoyed this
video Like it, share it. If you have any questions, leave a comment and I’ll make sure I answer it. Thank you for watching.

64 thoughts on “How To Write Content That Ranks Page #1 on Google

  1. Be passionate about what you do and you will captivate your audience! Love this content.

    It really pushed me to take action and create my YouTube channel to help others. Check it out, I share some great tips if you are looking to build your online business.

    Wishing the best to all of you guys.

  2. Dear Sir, what to say about this. Just WOW!! All in one. Thank you so much for your time and efforts on this.
    You're my only guide.
    Hats off Sir.

  3. Thank you boss! Please make a video about how to hone A+ grade content writing. Or else, provide some helpful Resources along with Links, won't you?

  4. It's funny because frameworks were a serious focus for Russell Brunson at Funnel Hacking Live and this video is an awesome follow up reminder that you can leverage a structure to give you a serious leg up while sharpening your skills for each lego piece within the overall setup. Along with checklists, frameworks offer everyone a chance to create consistent content which engages rather than just is…thanks for another great video!

  5. Dear sir, as always you are great. Sir I have a question, that I want to make a news website, can you please guide me on this, as I am very new to blogging. Can you please suggest what other types of website can I make.

  6. Step #5 – Shave your head.
    Take a look at Neil or Brian Dean from Backlinko. Going bald helps you become more aerodynamic and you can easily move up the ranks smoothly.

  7. Neil, I love your genius marketing brain. I am totally missing that gene 🙁 I need help. I hired 3 marketing companies in the past 2 years and paid alot of $ with no results. How feasible is it to get help from you personally?

  8. To top it off the fourth step would be to build backlinks to your articles to be sure that your content gets seen by other people through search engines.
    If you have no idea on how to acquire backlinks, you can build them yourself using the step-by-step guides by RankdSEO backlink database. There are more than 700+ of them.

  9. I tried my best,but unfortunately failed in seo to rank my website,because in 50,000thousands results it is impossible to rank,now I am tired 😴,please give a suggestion😧

  10. Hi sir, do we need to approve pingback comment that we are receiving when someone links our content in their article?

  11. Dear Neil Patel,

    I am 12 years old and have started a company. I am working on a website and am loving the videos you do on the website trafficking topic.

    I request that you give me some tips on how to advertise and where to blog as it will help me a lot.

    I am loving your videos and thank you so much for reading this far.

  12. What can I say, you are a crack man and you really show what they have to do with a teaspoon and everything else that can be done. the best!

  13. Ok, you made me laugh when you mentioned searching for how to install a bidet toilet. But, I like the breakdown and how you apply the AIDA model for effective written and visual content. For example, your post today caught my attention. Then again, I keep coming back to watch your videos because they do what? Provide value and more importantly as a subscriber – actual solutions. Thanks for the awesome video today Neil….Make it a great day….

  14. Hey Neil, Thanks for your awesome videos am Ayo from Nigeria, we consider you the God of seo over here. I have a little complain on ubersuggest, When doing keywords research you can't target Nigeria because it's not added to your platform kindly consider adding Nigeria to your platform.

  15. It would be great if you do video for how to rank app in play store. I never seen any article or video related to play store ranking.

  16. This is not going to work on high competitor keywords. If you want to Rank Page #1 on Google, write on low search volume topics. Already thousands of the articles have written on high competitive keywords.

  17. Does anyone know if having an opt in form on my blog post will negatively affect SEO? Other option would be link to a separate page with the opt in form and "no index" that page. Can't seem to find a definitive answer on that.

  18. Hi, Neil

    1. What do you think about backlinks with tier1 tier2… 2.0 sites?
    2. What do you think it is better to start affiliate blog site in some niche or ecomerce store with your own created products like in some niche clothes..?

  19. What’s up Neil – once again great video! Have any advice / recommendations on a strategy for a service/brick and mortar based business? I’m a business student whose super interested in marketing and getting some hands on experience. I work at small business that is like a farmers market / country store called Fresh Pickins and I want to help market it so they can build their presence and I can gain/build some experience.

  20. Sir, Google is behaving like a bully with the bloggers and use it's position to dominate the content Makers.

    Is there any way to get traffic without a Google?

  21. Sir, what are the benefits of making email list? Can I use them to know about the product they want and launch the startup and make them my customers?

  22. Sir, do you think that in future any algorithm or software or any system could help the bloggers to find write and publish the content?

    SEO, social media marketing analytics do you think that all these could become automated?

  23. Sir, highest earning blog is Huffington Post who is making 25 million dollars per month so, is this a limit or any other blog could make more then This?

    What is the limit of earnings in content marketing can it become a multi million dollars business?

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